This page explains, in plain language, what personal information this website collects, why we collect it, who else sees it, and how you can have it removed. We are a manufacturer of professional stage lighting, not a data business — we collect the minimum needed to answer your enquiry and to understand which pages are useful.
1. Who we are
This website, www.gdbmslighting.com, is operated by Guangdong BMS Lighting & Audio Co., Ltd. (广东宝玛仕灯光音响有限公司), a stage lighting manufacturer registered in the People’s Republic of China. For the purposes of the EU General Data Protection Regulation (GDPR) and the UK GDPR, we are the data controller for personal data collected through this website.
As a company established in the People’s Republic of China, we also handle personal information in accordance with the PRC Personal Information Protection Law (PIPL). Where PIPL and the GDPR impose different requirements, we apply the standard that gives you the stronger protection.
| Legal entity | Guangdong BMS Lighting & Audio Co., Ltd. (广东宝玛仕灯光音响有限公司) |
| Registered address | Building A23, Yisheng Zhongchuangcheng, 518 Guangqing Avenue, Longtang Town, Qingcheng District, Qingyuan, Guangdong, China |
| Unified Social Credit Code | 91441802MADMMWCW6U |
| Data protection contact | contact@bmslighting.com |
| Telephone | +86 13422987043 |
2. What information we collect
Information you give us
- Enquiry form. Your name, email address, telephone number, company name, subject line and the message you write. Only name, email and message are required — everything else is optional.
- Newsletter sign-up. Your email address only.
- Direct contact. Anything you send us by email, telephone or WhatsApp, including attachments such as drawings, fixture lists or site photographs.
Information collected automatically
When you browse the site we record anonymous usage statistics. These do not identify you by name:
- Approximate location derived from your IP address (country and city level only — we do not store the full IP address in our reports)
- Device type, browser, operating system and screen size
- Pages viewed, time on page, and the website or search term that referred you
- Which contact actions you click — email link, telephone link, WhatsApp, a file download, or a video play button
We do not collect payment card details (we do not sell online through this website) and we do not ask you to create an account. We do not knowingly collect any special-category data.
3. Why we use it, and on what legal basis
| What we do | Information used | Legal basis (GDPR) |
|---|---|---|
| Reply to your enquiry and prepare a quotation | Contact details and your message | Steps taken at your request before entering a contract |
| Provide technical support and after-sales service | Contact details, product and order history | Performance of a contract |
| Send the newsletter, if you subscribed | Email address | Consent — withdraw at any time |
| Understand which pages and products are useful, so we can improve the site | Anonymous usage statistics | Our legitimate interest in running an effective website |
| Protect the website against spam, scraping and abuse | IP address, submission patterns | Our legitimate interest in keeping the site secure |
| Meet accounting, tax and export-control obligations | Order and invoice records | Legal obligation |
We do not use your information for automated decision-making, and we do not build advertising profiles. We never sell or rent personal data.
What we do not do with your enquiry details
We do not add enquirers to a mailing list, and we do not use your enquiry email address to send bulk marketing. Replying to your enquiry, answering follow-up questions and sending the quotation you asked for are part of handling your request — they are not marketing.
If you want product news, subscribe to the newsletter separately; that is a separate consent you can withdraw at any time. If we ever want to email past enquirers about a new product range, we will ask for your permission first, and we will stop as soon as you ask us to.
4. Cookies and similar technologies
We keep cookies to the minimum. The site is fully readable with cookies blocked.
Analytics cookies are switched off until you accept them. The site runs Google Consent Mode v2: for visitors in the European Economic Area, the United Kingdom and Switzerland, analytics and advertising storage are denied by default, and Google’s tags send only cookieless, aggregated pings until you press “Accept all” in the banner. Visitors elsewhere are measured normally. Your choice is remembered in your browser’s local storage (a single entry named bms-cookie-consent — it is a preference flag, not a tracking cookie) and you can change or withdraw it at any time using the “Cookie settings” link in the footer of every page.
This is everything that can be set:
| Cookie | Set by | Purpose | Lifetime |
|---|---|---|---|
_ga | Google Analytics 4 (we use G-R8W9SXK6KQ) | Distinguishes one anonymous visitor from another | Up to 2 years |
_ga_R8W9SXK6KQ | Google Analytics 4 | Keeps session state for the same anonymous visitor | Up to 2 years |
| Video player cookies | The third-party video platform that hosts our embedded videos | Only if you press play on a product or corporate video. The player is loaded directly from that platform’s servers, so it is outside our control. Our videos are currently hosted on Bilibili and are being migrated to YouTube, which is a Google service. | Set by the video platform |
We do not currently use advertising, remarketing or social-media tracking cookies, and we do not run third-party advertising pixels on this website. Should we begin advertising — for example on Google — any advertising or conversion cookie will be set only after you accept it in the cookie banner, this page will be updated before that happens, and you will always be able to decline without losing access to any part of the site.
How to control cookies
Every major browser lets you block or delete cookies in its privacy settings — look for “Cookies and site data”. Blocking the analytics cookies has no effect on your ability to browse, contact us or request a quotation. Like most analytics tools, our reports are based on aggregate, anonymous figures, so blocking them does not remove you from anything you would notice.
5. Who else sees your information
We use a small number of service providers (“processors”) that handle data strictly on our instructions, for the purposes listed above:
| Provider | What they do | Where they operate |
|---|---|---|
| Tencent EdgeOne | Hosts the website and delivers it through a content delivery network | Edge nodes worldwide |
| FormSubmit.co | Receives the website forms and forwards them to our mailbox | United States |
| Google LLC (Google Analytics 4) | Produces anonymous usage statistics for this site | Servers worldwide |
| Video hosting platforms — currently Bilibili, migrating to YouTube (Google LLC) | Stream embedded product and corporate videos — only when you click play | China / worldwide |
We may also disclose information where we are legally required to do so, or where it is necessary to establish, exercise or defend a legal claim. Other than that, your information stays with us.
6. International transfers
We are based in China and several of our providers operate outside it. Where personal data of visitors in the European Economic Area, the United Kingdom or Switzerland is transferred outside those regions, we rely on the safeguards offered by those providers, such as standard contractual clauses or an equivalent approved mechanism. You can ask us for details of the safeguard used for a particular transfer by writing to contact@bmslighting.com.
7. How long we keep it
| Enquiry form submissions | Up to 24 months from our last contact — so that we can pick up a project that was paused, or a repeat order |
| Newsletter email address | Until you unsubscribe, plus a short suppression record so we do not re-add you |
| Anonymous analytics data | 14 months |
| Order, invoice and customs records | As long as Chinese accounting and tax law requires |
When a retention period ends we delete the records, or — where we still need the figures for statistics — we irreversibly anonymise them so they no longer relate to you. In practice we review the enquiry mailbox once a year and clear anything older than the period above. Asking us to delete your data does not remove it from commercial documents we are legally required to keep.
8. Your rights
Depending on where you live, you may have some or all of the following rights regarding your personal data:
- Access — ask for a copy of what we hold about you
- Correction — have inaccurate details put right
- Erasure — ask us to delete your data, where we do not need to keep it for a legal reason
- Restriction — ask us to pause using it while a question is resolved
- Portability — receive the data you gave us in a machine-readable format
- Objection — object to processing based on our legitimate interests, including analytics
- Withdraw consent — at any time, where consent is the basis (for example the newsletter)
To exercise any of these, email contact@bmslighting.com with the subject line “Data request”. We will respond within 30 days and we will not charge you. If you are not satisfied, you have the right to complain to your local data protection authority — though we would rather hear from you first.
California residents (CCPA/CPRA). We do not sell or share personal information as those terms are defined by the California Consumer Privacy Act, and we have not done so in the previous twelve months. You may ask what personal information we hold about you, ask us to delete it, and ask us to correct it. We will not discriminate against you for exercising any of these rights.
9. How we protect your information
The site is served over HTTPS with an encrypted connection throughout. Access to our enquiry mailbox is limited to the sales staff who handle enquiries, protected by two-factor authentication. Form submissions are transmitted to a single company mailbox rather than stored in a public database. No method of transmission or storage is completely secure, but we collect very little about you, which limits what there is to protect.
10. Children
This is a business-to-business website for professional lighting equipment. It is not directed at children, and we do not knowingly collect personal data from anyone under 16. If you believe a child has sent us information, contact us and we will delete it.
11. Changes to this policy
If we change how we handle personal data, we will update this page and change the date at the top. Material changes will be described here rather than made quietly. This policy was last reviewed on 23 October 2026.
12. Contact us about privacy
Questions, requests or complaints about how we handle your information:
| contact@bmslighting.com | |
| Telephone | +86 13422987043 |
| +86 134 2298 7043 (Helen Xiao) | |
| Post | Guangdong BMS Lighting & Audio Co., Ltd., Building A23, Yisheng Zhongchuangcheng, 518 Guangqing Avenue, Longtang Town, Qingcheng District, Qingyuan, Guangdong, China |
This policy is provided in English. If it is translated into another language, the English version prevails.